With the iPhone 16 lineup and Apple Watch Ultra 3 now behind us, attention is shifting to what Apple has planned next. All signs point toward an October 2025 event, where the company could unveil the next-generation M5 iPad Pro and a long-awaited AirTag 2. Here’s a look at what’s expected — and when Apple might make it official.
The M5 iPad Pro: A Power Upgrade on the Horizon
Apple’s iPad Pro has long blurred the line between tablet and laptop, and the upcoming M5-powered model is expected to push that further. Early benchmarks suggest significant performance gains over the M4, with both single-core and multi-core scores surpassing previous-generation Macs.
Design-wise, Apple seems content with refinement rather than reinvention. The upcoming Pro could retain the same slim form factor but may introduce a second front camera for better portrait and landscape FaceTime experiences. Reports also hint at OLED or “tandem OLED” displays for superior contrast and power efficiency — a change that could make the iPad’s visuals more vibrant and battery life more consistent.
While Apple rarely chases specs alone, the M5’s improved energy efficiency and AI processing could make the new iPad Pro a creative powerhouse, ideal for video editors, designers, and professionals on the go.
AirTag 2: Smarter, More Secure Tracking
The AirTag 2 is also expected to make its debut this month, three years after the original tracking accessory first launched. This new version may feature Apple’s next-generation Ultra Wideband (UWB) chip, allowing for more precise item location and smoother integration with the Find My network.
Privacy improvements are another likely focus area. Following earlier concerns about misuse, Apple is expected to introduce stronger anti-stalking measures and possibly an updated pairing system to prevent unwanted tracking. Integration with Apple Intelligence — the company’s AI initiative — could make the AirTag smarter in how it interacts with your devices and notifications.
When Apple Might Announce the October Event
Apple’s event calendar tends to follow a familiar rhythm: September for iPhones, October for Macs or iPads. Historically, invitations for October keynotes are sent about one to two weeks before the event itself.
In 2023, the “Scary Fast” event was held on October 30, while 2024 saw Apple skip a live keynote in favor of quiet press releases. Analysts now believe 2025 is due for a full-fledged October event, likely with invitations going out between October 7 and 10, and the event taking place in the third or fourth week of the month.
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