BSNL has just raised the bar in the digital entertainment space with its newly launched BiTV Premium Pack. Priced at just ₹151 per month, the plan offers access to over 25 popular OTT platforms along with more than 450 live TV channels—all bundled into a single subscription. The state-run telecom giant has also introduced budget-friendly packs starting at ₹28, ensuring that users with different needs and budgets can enjoy curated content. Here’s a closer look at the price, benefits, and what makes BSNL’s latest offering stand out in India’s highly competitive streaming market.
In a bold move to bolster its entertainment offerings, BSNL has unveiled the BiTV Premium Pack, giving mobile subscribers access to a vast content ecosystem—all within a single app.
What’s in the Pack?
- Over 25 OTT platforms like ZEE5, SonyLIV, Lionsgate Play, Aha, Sun NXT, Discovery+, Epic ON, Shemaroo, and more are now accessible without individual subscriptions.
- More than 450 live TV channels, delivering a comprehensive viewing experience.
- Price: Just ₹151 per month.
- While BSNL hasn’t officially confirmed the plan’s validity, credible reports indicate a 30-day duration.
- This new offering follows the free trial phase of BiTV, which began earlier this year (February 2025).
Cheaper Alternatives: Tailored for Budget-Conscious Users
BSNL also rolled out two cost-effective alternatives:
- A ₹28 plan, valid for 30 days, provides access to seven OTT platforms such as Lionsgate Play, ETV Win, VROTT, Premiumflix, Nammflix, Gujari, and Friday, along with nine additional bundled OTTs.
- A ₹29 plan, also valid for 30 days, offers a slightly different mix—ShemarooMe, Lionsgate Play, Dangal Play, and VROTT.
These pared-down plans are ideal for users who want focused content at minimal cost.
Why This Matters
- The integration of multiple OTT platforms in one subscription is a major convenience—no need to manage multiple accounts or subscriptions.
- With 450+ live channels, BiTV becomes a comprehensive mobile entertainment hub.
- At just ₹151, it’s an extremely competitive offering—especially considering most OTT services individually cost far more.
- The budget plans reinforce BSNL’s ongoing strategy of affordability and accessibility in digital services.
- This service is part of a wider collaboration with OTTplay, enabling content curation spanning movies, regional shows, news, sports, and more.
Real-World Impact
BSNL’s pivot into bundled OTT and live TV services signifies an aggressive step to retain and grow its user base—especially in tier 2 and 3 markets, where BSNL has strong connectivity and presence.
Moreover, its earlier Direct-to-Mobile (D2M) technology allowed users to view over 450 live channels without internet—the new subscription-based offering further extends that legacy and value.
Summary at a Glance
| Feature | Premium Pack (₹151) | Budget Packs (₹28 / ₹29) |
|---|---|---|
| OTT Platforms | 25+ | 7 (with additional bundled platforms) |
| Live TV Channels | 450+ | Likely fewer / bundled with OTT |
| Validity | ~30 days (expected) | 30 days |
| Target Users | Broad variety, premium users | Cost-conscious, focused-content users |
Final Thoughts
The BSNL BiTV Premium Pack represents a compelling new offering in India’s mobile streaming landscape. For just ₹151 a month, users get access to a rich variety of OTT content plus hundreds of live channels—all in one accessible app. For those seeking even greater affordability, the ₹28 and ₹29 options offer tailored content curation at minimal cost. Backed by a strategic partnership with OTTplay, BSNL is positioning BiTV as an all-in-one entertainment destination for mobile users—particularly outside major metros.
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