On August 20, 2025, Google transformed New York City’s iconic Steiner Studios into a playground of innovation and lighthearted charm. Hosted by Tonight Show favorite Jimmy Fallon, the Made by Google event didn’t just usher in the next-gen Pixel and AI tech—it made us smile while doing it.
The AI-Infused Pixel Lineup Takes the Stage
Google unveiled four new smartphones, powered by its latest Tensor G5 chip. This move signals a powerful leap in on-device AI performance and energy efficiency.
The spotlight shone brightest on the Pixel 10, which now includes a much-needed telephoto lens—a boost for portraits and distant shots. It also introduced Pixelsnap, Google’s magnetic magnetic accessory system, improving wireless charging alignment and doubling compatibility with many MagSafe accessories.
Pro Upgrades: Power and Performance
The Pixel 10 Pro and Pixel 10 Pro XL stepped onto the stage with enhancements including brighter LTPO displays (1–120 Hz), improved audio, Wi-Fi 7, and Ultra-Wideband support for seamless connectivity. The Pro XL also stands out with blazing-fast Qi2 wireless charging up to 25 W and rapid wired charging—70% battery in 30 minutes.
Folding the Future: Pixel 10 Pro Fold
The much-anticipated Pixel 10 Pro Fold broke mold—and expectations. It’s the first foldable to boast IP68 dust and water resistance, a rare feat in the segment. With a larger 6.4″ outer screen and retained 8″ inner display, it’s powerful, portable, and practical.
AI Everywhere: From Smart Cameras to Smart Homes
AI wasn’t just a feature—it was the star of the show. Across the lineup, Google embedded AI tools like Magic Cue, real-time translation, and AI-powered image editing via Gemini.
At one exciting moment, Google teased Gemini for Home, a smarter, more conversational AI assistant glimpsed in a futuristic-looking smart speaker. This smarter Assistant enables smoother routines, cooking help, voice control, and more, with early access slated for October.
The Price Tag Timeline
- August 28: Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL go on sale.
- October 9: Pixel 10 Pro Fold (tech limitations pushed its release) along with Pixel Watch 4 and Pixel Buds 2a.
Prices start at $799 for the Pixel 10, $999 for the Pro, $1,199 for the Pro XL, and $1,799 for the Pro Fold.
A Dash of Showbiz and Apple Roasting
Jimmy Fallon’s charm stole hearts, especially when he joked, “You said the A-word. Can we talk about Apple?” This playful jab summarized Google’s cheeky positioning of its open ecosystem versus Apple’s “walled garden” mentality. And Google’s Senior VP humorously ripped into “broken promises” from Apple while touting Gemini as the “real deal.”
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