POCO has officially announced that its M7 Plus 5G will soon be available in a new 4 GB RAM + 128 GB storage configuration, starting September 22, 2025. Marketed as a “limited edition”, this release comes right ahead of the festive shopping season and aims to capture a wider range of buyers by lowering the entry price of the popular mid-range model.
What’s New
- Lower RAM, Same Storage: Until now, the M7 Plus 5G has been offered in higher RAM configurations — 6 GB and 8 GB — all with 128 GB internal storage.
- “Limited Edition” tag: The 4 GB variant is being marketed as a “limited edition.” POCO aims to bring the device to a more affordable tier within this line.
- Sale dates:
- Early access via Flipkart Plus / Black members: from September 22
- Full sale during Flipkart’s Big Billion Days: starting September 23.
Spec Sheet & What Remains the Same
The rest of the phone’s hardware and features remain unchanged from the 6 GB/8 GB variants. Key specs include:
| Spec | Detail |
|---|---|
| Processor (SoC) | Snapdragon 6s Gen 3 |
| Display | 6.9-inch FHD+ LCD panel, 144 Hz refresh rate |
| Battery | 7,000 mAh with 33W wired fast charging; also supports 18W reverse wired charging |
| Rear camera | 50 MP main sensor + secondary module (for depth / dual-camera setup) |
| Front camera | 8 MP selfie camera |
| Other features | HyperOS 2.0 (on Android 15), IP64 rating, side-fingerprint scanner, 128 GB storage. |
Pricing & Value Perspective
- While the official price for the 4 GB + 128 GB variant hasn’t yet been disclosed (as of the latest reports), the current 6 GB + 128 GB model is priced around ₹13,999 and the 8 GB + 128 GB around ₹14,999.
- The 4 GB variant will likely be priced lower, making the M7 Plus 5G more accessible to budget-conscious buyers. This move might help POCO tap into segments that find the 6/8 GB versions just a little above their comfort zone.
Strategic Implications
- Festive season push: The timing aligns perfectly with India’s big shopping season (Flipkart Big Billion Days), when consumers are especially price-sensitive but willing to spend. Releasing a lower-RAM variant now could drive higher volume.
- Component and margin trade-offs: A 4 GB variant may allow POCO to reduce costs — less RAM means lower BOM (bill of materials) and potentially better margins or more flexibility in discounting.
- Competition: Many brands in this price range (₹12,000-₹15,000) offer phones with 4-8 GB RAM. By adding a 4 GB option, POCO can better compete with rivals that already offer phones in that lower RAM bracket.
- User perception: While RAM matters, for many casual users 4 GB may be sufficient for social media, basic apps, video, etc. However, power users or gamers may still prefer the 6 GB / 8 GB versions. Balancing expectations will be key.
Potential Downsides / Things to Note
- Performance with 4 GB: Though the chip is modern and efficient, having only 4 GB RAM may lead to more app reloads, slower multitasking, or lower performance in more demanding use cases.
- Longevity & software updates: Given POCO promises two years of Android updates and four years of security updates, the 4 GB model might lag in long-term usage compared to higher RAM variants. Apps and OS updates tend to demand more memory over time.
- Resale & perceived value: The 4 GB variant may have a lower resale value, and buyers might compare it to the 6 GB model and wonder if the savings is worth the trade-off.
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