Samsung India has reported remarkable growth during the 2025 festive season, with a 40% year-on-year increase in premium smartphone sales and a doubling of smart TV sales. This surge is attributed to a combination of favorable market conditions, innovative product offerings, and strategic promotional efforts.
Premium Smartphones: A 40% Surge
Samsung’s premium smartphones, priced above ₹30,000, experienced a significant uptick in sales during the Navratri and Dussehra period. The Galaxy AI-powered lineup, including the Z Fold7, Galaxy S25, and Galaxy S24 series, led this growth. The integration of Galaxy AI technology enhanced user experience through features like smart photography and seamless multitasking, resonating well with consumers seeking advanced functionalities.
Attractive festive deals, including cashback offers, easy financing options, and extended warranties, further incentivized purchases. The reduction in Goods and Services Tax (GST) rates on smartphones also played a pivotal role in making these premium devices more accessible to a broader audience.
Smart TVs: Sales Double Amidst Festive Offers
Samsung’s smart TV segment witnessed unprecedented growth, with sales doubling compared to the previous year during the two-week festive period. The Vision AI-powered Neo QLED and OLED models were particularly popular, offering enhanced picture quality and intelligent features that appealed to tech-savvy consumers.
The GST rate cut on televisions above 32 inches, coupled with attractive promotional offers, contributed to this surge. Consumers were drawn to the combination of advanced technology and value-driven deals, leading to increased adoption of premium televisions in Indian households.
Home Appliances: Steady Growth
Samsung’s home appliances segment also experienced growth, with sales of air conditioners and refrigerators increasing by 1.3 times compared to the previous year. The reduction in GST rates on these products, along with festive promotions, encouraged consumers to upgrade their home appliances.
Outlook
Samsung’s performance during the 2025 festive season underscores the effectiveness of aligning product innovation with consumer-centric strategies. The integration of AI technologies in smartphones and televisions, coupled with strategic pricing and promotional efforts, has positioned Samsung favorably in India’s competitive consumer electronics market. Looking ahead, the brand is poised to maintain its momentum, leveraging the festive season’s success as a springboard for continued growth in the Indian market.
About the Author
