Smart televisions in India are set to become 8–10% cheaper as the government slashes GST on TVs larger than 32 inches from 28% to 18%, effective September 22, 2025. The move comes just ahead of the festive season, promising buyers significant savings—especially on mid-range and premium smart TVs. Analysts estimate prices could drop by ₹3,500–4,500 per unit, with further discounts expected during Amazon’s Great Indian Festival and Flipkart’s Big Billion Days sales. For consumers, this could be the best time in years to upgrade to bigger, smarter screens.
A Major GST Cut: The Tax Trigger
The catalyst is a sweeping reduction in the Goods and Services Tax (GST) on televisions larger than 32 inches—including smart TVs. The rate has been slashed from 28% to 18%, effective from September 22, 2025. This is expected to directly lower street prices by around 8–9%, according to industry experts.
Estimates peg the price drop at ₹3,500–4,500 per unit, particularly impactful for mid-to-premium segment TVs.
Timing Matters: Festive Season + Sales = Maximum Savings
With the tax cut timed just ahead of the Diwali and festive sales, consumers stand to benefit the most by waiting until September 22 or later. Major e-commerce platforms like Flipkart and Amazon are likely to bundle the tax savings with bank discounts, cashback, and other promotional offers during this period.
Tax Relief Follows Broader Reforms
This GST reduction is part of a broader overhaul. Around 175 products—from everyday items to consumer electronics—are being moved to lower tax brackets. TV manufacturers expect the savings to stimulate demand during a traditionally slow growth period.
Why Smart TVs Benefit Most
Smart TVs, especially with features like 4K, QLED, AI, and OTT integration, are often priced higher. Reducing GST on these makes aspirational upgrades more attainable for consumers. The tax change is expected to accelerate adoption of larger and smarter screens.
Market Context: Past Pressures & Renewed Momentum
Earlier in 2025, manufacturers had hinted at potential price hikes (5–7%) due to a depreciating rupee and rising component costs, which had hampered the smart TV market.
That made the GST cut an especially welcome relief. It arrives when the industry needs a boost—smart TV shipments were down in early 2025, despite growth in larger screen segments.
What This Means for You as a Buyer
- Wait Until Late September 2025: The best deals on smart TVs will start from September 22, combining the GST cut with festive discounts.
- Expect Savings of ~8–10%: With the 10% GST cut, plus sales offers, you could save thousands—especially on premium models.
- Upgrade Smartly: This is a chance to get into 4K, QLED, or AI-enhanced smart TVs at better prices.
- Market Shake-up Ahead: Indian consumers will likely see renewed marketing, better EMI options, and bundling deals as brands ramp up efforts.
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